Flight Director – The Jet Pooling Hub
Meet • Share • Fly
Flight Director is revolutionizing luxury travel by harnessing the power of global communication to make private charter flights more accessible. As the premier jet-pooling hub, Flight Director enables passengers to share the cost of luxury air travel—whether via private jet or helicopter. Through this innovative model, one passenger, known as the Flight Director, earns a 50% discount for leading the booking process, including sourcing, organizing, and managing fellow jet-poolers.
Flight Director is not just about cost-sharing; it’s about creating a seamless, sophisticated, and exclusive travel experience that blends practicality with indulgence.
WHAT WE COLLABORATED ON:
- Brand Vision & Direction
- Brand Identity Design
- Print Design
The Challenge & Design Approach
The challenge was to create a brand identity that exuded sophistication, exclusivity, and approachability while aligning with the aviation industry’s precision and professionalism. The design needed to appeal to discerning business and leisure travellers, conveying luxury and trust.
To achieve this, I developed a bespoke logo inspired by the Director Command Bar of the Roll & Pitch Indicator, symbolising precision and being on-course. The icon draws from aviation instruments to represent both precision and collaboration, while its fluid shapes evoke the motion of flight. A vibrant yet sophisticated colour palette balances a clean, professional aesthetic with bold pink accents to create an approachable yet luxurious feel. The custom typography was carefully crafted to reflect the elegance of luxury travel and the spirit of innovation found in jet-pooling. This strategic approach was applied cohesively across both digital platforms and print materials, ensuring a polished and consistent brand presence that feels aspirational, dynamic, and trustworthy.
Outcome
The result is a striking, modern brand identity that positions Flight Director as a leader in the luxury travel-sharing industry. The design reflects the company’s commitment to providing affordable private travel without compromising on quality or exclusivity. The branding resonates with a global audience, reinforcing the company’s mission to make luxury travel accessible for all.
Dave & Rachel
Stunning eye for detail. We absolutely love our it, thank you for our new brand identity!!!
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