Extensions | Rock n Roller Hair

The Challenge & Design Approach

The challenge was to create a visually distinct identity for Extensions by Rock n Roller Hair, while maintaining a clear and cohesive connection to the parent brand. The objective was to position the sub-brand as a premium offering, targeting clients who seek luxury, professionalism, and high-quality hair extension services. It was essential that the brand stood confidently on its own, while still complementing the established aesthetic of Rock n Roller Hair.

To achieve this, the final design centred around a rich and refined colour palette of deep teal and gold, carefully chosen to evoke a sense of elegance, confidence, and exclusivity. The deep teal conveys a timeless sophistication, while the gold accents introduce an elevated sense of luxury and glamour — perfectly aligned with the high-end nature of the service.

Outcome

The brand identity was brought to life using clean, contemporary typography, balanced with refined graphic elements that added subtle flair. This modern yet opulent design language was rolled out seamlessly across all client touchpoints, from business cards and appointment cards to maintenance booklets and aftercare instructions, ensuring every interaction felt considered and polished. 

To further enhance the customer journey, the branding extended into both digital and print collateral, including loyalty cards, consultation forms, and branded stationery. Each piece was designed not only to serve a functional purpose but also to reflect the elevated, boutique-level experience the brand promises. The end result is a unified brand identity that positions Extensions by Rock n Roller Hair as a trusted and aspirational choice within the luxury hair extensions market.

Terri is an incredible graphic designer! She has created both of my brand logos — one for my Hair Extensions business and another for my Wedding Hair/Occasion Hair business — and I couldn’t be happier. Whether you’re after a logo refresh, a full rebrand, or something special for your big day, I highly recommend her. She is so talented, offers great value, and delivers exceptional quality. With years of experience working across demanding industries, Terri’s design skills are versatile and adaptable to a wide range of styles. On top of that, her extensive print knowledge means she can guide you through the entire process, from concept to beautifully printed, finished products delivered straight to you. You won’t be disappointed!