Botanique Floristry
At Botanique Floristry, nature’s beauty takes centre stage, celebrated through breathtaking and personalised floral artistry. Specialising in bespoke weddings, extraordinary events, and stunning floor installations, Botanique Floristry transforms spaces into luxurious havens. Their passion for flowers is matched only by their dedication to craftsmanship, ensuring every detail is meticulously crafted to perfection.
By sourcing only, the freshest and most exquisite blooms from around the world, Botanique Floristry creates arrangements that radiate opulence and reflect each client’s unique style. Their work is an extraordinary fusion of botanical expertise and inspired design, elevating every occasion into a masterpiece.
WHAT WE COLLABORATED ON:
- Brand Vision & Direction
- Brand Identity Design
- Packaging Design
- Print Design
- Marketing Collateral
- Signage
The Challenge and Design Approach
When Botanique Floristry approached us, they sought a sophisticated brand identity that would align with their vision of luxury and artistry while resonating deeply with their discerning clientele. Their previous branding, a DIY solution, lacked cohesion and failed to communicate the premium quality of their offerings.
Our challenge was clear: to craft a brand identity that exudes elegance and sophistication, mirroring the high standards of their floral artistry. We began with an in-depth understanding of their ethos, clientele, and aspirations, ensuring every element of the brand would authentically reflect their story.
We embraced a refined aesthetic, developing a cohesive visual identity that speaks to luxury and craftsmanship. The brand mark and logo suite became central to this transformation, incorporating subtle yet impactful embellishments that balance timeless elegance with contemporary appeal.
The logo variations were designed to offer versatility across different brand touchpoints, from print collateral to digital platforms. Thoughtful typography, paired with an elegant colour palette, underscored the premium feel of the brand while maintaining approachability. Additionally, we ensured the print designs mirrored the same level of care and attention to detail that defines Botanique Floristry’s floral arrangements, delivering a seamless and memorable experience across all mediums.
Outcome
This new identity allows Botanique Floristry to stand out in a competitive market, confidently showcasing their artistry and craftsmanship to their ideal clients. The rebranding has given them a polished and cohesive presence, perfectly aligned with their mission to create unforgettable floral experiences.
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