Wavelux
RIDING THE WAVES OF LUXURY AND ADVENTURE
WaveLux is a luxury swim and beachwear brand inspired by the sun-kissed shores of Cornwall. With sleek designs and a passion for coastal living, WaveLux redefines beachwear by blending style and functionality. Each piece empowers wearers to move effortlessly from sunbathing to catching waves, embodying confidence and freedom.
Rooted in coastal heritage, WaveLux is committed to sustainability, using responsible sourcing and manufacturing to minimise environmental impact. The brand celebrates inclusivity, inspiring adventure and a deep appreciation for the natural beauty of the ocean.
WHAT WE COLLABORATED ON:
- Brand Vision
- Brand Identity Design
- Packaging Design
- Print Design
- Print Management
The Challenge & Design Approach
WaveLux needed an identity that reflected the elegance and energy of the ocean while embodying their adventurous and eco-conscious ethos.
To achieve this, I developed a refined palette of teal blue, dark navy, and watercolour-inspired light teals, evoking the movement and depth of the sea. The logo incorporated subtle wave-like shapes, creating a fluid, sophisticated aesthetic. Textural elements, including wave patterns and gradients, were applied to tags, tissue paper, and packaging, ensuring a cohesive and elevated brand experience. Eco-friendly materials were used throughout, aligning with WaveLux’s sustainability values.
Outcome
The brand identity encapsulates WaveLux’s adventurous spirit and commitment to sustainability. The blend of coastal-inspired colours, wave-like design details, and eco-conscious materials positions WaveLux as a sophisticated swimwear brand, empowering customers to embrace the thrill of the ocean with style and purpose.
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