Sarah Louisa’s | Natural Eco Products
SELF CARE THAT DOESN’T COST OUR EARTH:
Sarah Louisa’s Natural Eco Products is a thoughtfully crafted brand extension of Sarah Louisa Love to Groom, designed to embody sustainability, self-care, and a deep respect for the planet. With an unwavering commitment to eco-friendly practices, this innovative range of self-care products redefines luxury through a lens of responsibility and harmony with nature.
From reusable, elegant containers to plantable paper packaging, every detail reflects Sarah’s mission to provide high-quality, eco-conscious solutions. The range is as much about nurturing personal well-being as it is about preserving the Earth’s resources. Core products include shampoo bars, cleansing balms, facial mousses, body butters, and bath salts—all created with natural ingredients and housed in sustainable packaging to ensure minimal environmental impact.
WHAT WE COLLABORATED ON:
- Brand Vision
- Brand Identity Design
- Packaging Design
- Print Design
- Graphic Design
- Exhibition Signage
- Marketing Collateral
- Print Management
The Challenge & Design Approach
Sarah Louisa sought to create a brand that merges high-end aesthetics with eco-conscious values, appealing to an audience that values sustainability and self-care. The challenge was to elevate her existing branding while ensuring all design elements communicated an eco-friendly ethos.
To achieve this, I developed a refined colour palette that blended Sarah’s deep blue branding with a clean and uplifting duck egg blue, symbolizing freshness and sustainability. This combination struck a balance between elegance and approachability.
As part of the redesign, I reimagined the brand’s icon, which was originally a heart, by integrating subtle geometric lines to transform it into a shape resembling a leaf. This change reinforced the eco-conscious message while retaining the heart’s symbolic connection to self-care and compassion. The clean, sophisticated design of the updated icon aligned seamlessly with the brand’s aesthetic, blending warmth with a modern, eco-friendly appeal.
Sustainability was at the heart of every design decision. We introduced plantable labels made from seed paper, allowing customers to grow flowers after use. Recycled printed paper was used for tags and wrap-around packaging, enhancing the unboxing experience while ensuring reusability and minimal waste. The packaging design focused on creating a gift-like aesthetic, using tissue paper and sustainable materials to make every product feel special and aligned with the brand’s values.
Hand-drawn illustrations, clean typography, and minimalistic design elements were incorporated to evoke a sense of calm, well-being, and connection to nature. These elements seamlessly translated across product packaging, stickers, exhibition signage, and marketing collateral, ensuring brand consistency at every touchpoint.
Outcome
Sarah Louisa’s Natural Eco Products stand as a testament to her journey as an entrepreneur and her dedication to sustainability. From the innovative IngrownOut® Tweezer to indulgent products like the Rose Magic Bathe and Natural Skin & Hair Wash Bar, the range offers clients a chance to care for themselves while caring for the planet.
This approach helped Sarah Louisa position her brand as a leader in eco-conscious self-care, appealing to barbers, beauty salons, and individual customers alike. Each product not only enhances personal well-being but also aligns with customers’ values, offering the opportunity to embrace self-care that uplifts both individuals and the Earth.
Sarah Louisa
Working with Terri was a great experience! The whole process was simple with fast responses. There was lots of detail that I needed her expertise with and time was so precious. Everything exceeded our expectations. Terri is extremely professional and her design work was outstanding! I am so pleased I will definitely be hiring her again. I can’t recommend TLG designs enough!
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