SeaBloom | Skincare
Nourish Your Radiance. Embrace Coastal Beauty.
SeaBloom Skincare is inspired by the natural beauty of the coast, combining sustainably sourced ingredients from sea and land to create a luxurious, rejuvenating experience. With a mission to empower individuals to embrace their natural beauty, SeaBloom offers thoughtfully crafted products that bring the serene essence of coastal life to your skincare routine.
WHAT WE COLLABORATED ON:
- Brand Vision & Direction
- Brand Identity Design
- Product Packaging Design
- Marketing Collateral
- Print Design
The Challenge & Design Approach
SeaBloom required a brand that embodied the tranquillity of coastal living while reflecting the vitality and vibrancy of their products. The challenge was to translate the dynamic interplay of sea, sunset, and shorelines into a visual identity that balanced sophistication with approachability.
To achieve this, I developed a vibrant gradient colour palette, combining soothing ocean blues with warm sunset oranges to create a calming yet captivating aesthetic. The brand logo features clean, minimalist typography that brings clarity and elegance, ensuring a timeless and modern appeal. This design direction was rooted in the brand’s sustainable ethos, with all materials and finishes selected to reflect SeaBloom’s commitment to eco-conscious practices. The packaging was carefully considered to deliver a sensory experience, not only visually through smooth gradients and refined details but also through tactile elements, reinforcing the brand’s promise of nourishment, serenity, and a deeper connection to nature.
Outcome
This comprehensive design approach ensured that SeaBloom’s identity felt fresh, luxurious, and deeply connected to nature. The seamless cohesion between branding, packaging, and print marketing elevated SeaBloom’s presence as a leader in coastal-inspired skincare.
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Awards & Featured
