Aroma | Spa & Beauty
A SENSORY JOURNEY TO INNER BLISS
Nestled within the lush Tropic Wellness Retreat, AROMA Spa & Beauty offers a serene escape, inviting clients to indulge in relaxation, rejuvenation, and natural beauty. Inspired by the vibrant essence of a tropical paradise, the brand creates an atmosphere of tranquillity and luxury for its discerning clientele.
The warm oranges and peaches of the brand’s palette reflect the sunlit hues of the tropics, evoking warmth, vitality, and serenity. This thoughtful colour choice flows seamlessly through all branding elements, immersing clients in a blissful sensory journey from their first interaction.
At the heart of AROMA Spa & Beauty is a commitment to natural, ethically sourced ingredients. From organic facials to botanical hair treatments, each offering is designed to nourish and enhance, celebrating the power of nature to reveal authentic beauty.
WHAT WE COLLABORATED ON:
- Brand Vision
- Brand Identity Design
- Print Design
- Print Management
The Challenge & Design Approach
AROMA Spa & Beauty needed a brand identity that balanced tropical vibrancy with natural luxury. The challenge was to capture the indulgent spa experience while emphasising sustainable, eco-friendly values.
I crafted a warm, inviting visual identity using a palette of oranges and peaches, complemented by soft gradients and clean, contemporary lines. An updated floral-inspired icon was developed to symbolise natural beauty and rejuvenation while maintaining versatility across branding materials.
Subtle botanical patterns and organic shapes were integrated to add depth and luxury. These design elements were consistently applied across touchpoints, ensuring a cohesive experience from packaging to digital assets.
Outcome
The result is a brand identity that embodies AROMA Spa & Beauty’s mission to deliver an unforgettable sensory journey. Every touchpoint—from botanical treatment packaging to calming gradient signage—immerses clients in indulgence, serenity, and natural beauty.
This cohesive approach positions AROMA Spa & Beauty as a premium destination, seamlessly blending tropical vibrancy with sophisticated, sustainable design to offer a luxurious and guilt-free escape into inner bliss.
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