Coco Pure
Coco Pure is a wellness brand offering natural, coconut-based products designed to help people relax and escape into tropical tranquillity. Focused on self-care, purity, and simplicity, the brand combines the nourishing benefits of coconut with the calm of island living. The refreshed identity encourages mindfulness and wellbeing, brought to life through a sun-kissed palette of warm neutrals and soft tropical tones that feel both soothing and uplifting. Every product invites customers to unwind and care for themselves, with sustainably sourced coconut ingredients at the heart of every formula.
WHAT WE COLLABORATED ON:
- Brand Vision & Direction
- Brand Identity Design
- Print Design
- Packaging Design
- Marketing Collateral
The Challenge & Design Approach
The goal was to elevate Coco Pure’s existing branding to resonate more deeply with wellness-conscious consumers, while maintaining the brand’s tropical, natural roots. The new logo features a clean, modern design with soft, organic curves inspired by the gentle shapes of coconut palms and ocean waves, embodying the brand’s message of calm and rejuvenation.
The refreshed colour palette draws from nature – creamy coconut whites, warm sandy beiges, and subtle tropical greens – creating an inviting, sunlit aesthetic that speaks to relaxation and tropical escapism. Elegant, pared-back typography complements the design, reinforcing the brand’s pure and minimalist values. These elements were extended across packaging, marketing materials, and digital assets, ensuring a cohesive and serene brand experience at every customer touchpoint.
Outcome
Successfully repositioned Coco Pure as a trusted source of natural, coconut-based self-care products. The new identity evokes a sense of peace, nourishment, and tropical retreat, aligning perfectly with their mission to help customers relax and unwind. Every element—from packaging to print collateral – feels harmonious, intentional, and crafted to elevate the everyday self-care ritual.
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